About
Built from
the inside out
Existing agencies don't understand healthcare compliance, booking workflows, or what actually drives a practitioner's patients to book. Archie was built because that gap shouldn't exist.
The Problem
Generic agencies treat a chiropractic clinic the same as a coffee shop.
They don't know the rules
RMTs can't use testimonials. Chiros need disclaimers. Physios can't guarantee outcomes. Generic agencies don't know any of this.
They hand you a template
A Squarespace template, some Facebook ads, and a monthly invoice. Meanwhile your site is non-compliant and your booking flow is broken.
They don't get healthcare
They don't know PHIPA. They don't know JaneApp. They treat your practice like a restaurant.
Archie was built by someone who understands all of this.
Compliance Built In
These aren't afterthoughts.
They're the foundation.
PHIPA
PIPEDA
CMTO Standards
CCO S-016
CPO Guidelines
Every website, email, and piece of content we produce is built within the advertising and privacy regulations that govern your profession. You never have to wonder if your marketing is putting your license at risk.
Founder
Gini Zhang
UX/UI designer by trade, operator by instinct. After 3.5 years designing digital products at Glacier FarmMedia and years building e-commerce brands that generated over $800K in revenue, I saw the same pattern everywhere — health practitioners getting sold generic marketing by agencies that didn't understand their world.
Archie exists because I got tired of watching talented practitioners struggle online. They don't need another template. They need a system built by someone who understands PHIPA, knows why JaneApp matters, and can tell the difference between a CMTO advertising rule and a CCO one.
Values
What we stand on
Specificity
We build for three professions. That focus is what makes everything better.
Transparency
No contracts. No lock-in. You own everything we build.
Craft
Every website, every email, every piece of content is built to a standard we'd put our name on.
Let's talk
30-minute discovery call. No pitch deck. Just an honest conversation about where your practice is and where it could be.