Privacy Policy

Introduction

Archie (“we,” “us,” or “our”) is a marketing agency operated by Gini Zhang, based in Ontario, Canada. We are committed to protecting the privacy of visitors to our website at witharchie.co and our clients.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and the Personal Health Information Protection Act (PHIPA) where applicable.

Information We Collect

Information you provide directly:

• Contact forms: Name, email address, phone number, business name, and any details you include in your message.
• Booking: When you schedule a discovery call through our Cal.com integration, we collect your name, email, and any notes you provide.
• Audit requests: Practice name, website URL, email address, and profession type submitted through our free audit form.

Information collected automatically:

• Analytics data: Pages visited, time on site, referral source, device type, browser type, and approximate geographic location (city-level) via Google Analytics 4.
• Session recordings: Anonymous session replays and heatmaps via Microsoft Clarity, including mouse movements, clicks, and scroll depth. No personal information is captured.
• Advertising data: Meta Pixel collects data about your interactions with our website to measure the effectiveness of our advertising on Facebook and Instagram.
• Cookies: See our Cookie Policy for full details.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and contact form submissions
• Schedule and conduct discovery calls
• Deliver our marketing services to clients
• Improve our website, content, and user experience
• Measure the effectiveness of our marketing campaigns
• Send transactional emails related to our services (we do not send unsolicited marketing emails)
• Comply with legal obligations

Health Information (PHIPA)

Archie is a marketing agency, not a healthcare provider. We do not collect, store, or process personal health information (PHI) as defined under PHIPA. Our clients are health practitioners who maintain their own clinical records and patient data in their own systems.

When building websites and marketing materials for our clients, we follow PHIPA-compliant practices to ensure that no patient health information is exposed, transmitted, or stored through the systems we build. We do not have access to our clients' patient records, booking systems, or clinical data.

Third-Party Services

We use the following third-party services to operate our website and business. Each has its own privacy policy governing how they handle data:

• Vercel — Website hosting and deployment. Servers located in North America.
• Resend — Transactional email delivery for contact form submissions.
• Cal.com — Scheduling and booking for discovery calls.
• Google Analytics 4 — Website analytics and traffic measurement.
• Meta Pixel — Advertising measurement and retargeting on Facebook and Instagram.
• Microsoft Clarity — Session recordings and heatmaps for UX analysis.

We do not sell, rent, or trade your personal information to any third party. Data shared with the services above is limited to what is necessary for their specific function.

Data Retention

• Contact form submissions: Retained for up to 24 months after your last interaction, then permanently deleted.
• Client project data: Retained for the duration of our working relationship and up to 12 months after service termination to facilitate potential reactivation or handoff.
• Analytics data: Retained according to the default retention periods of each analytics platform (Google Analytics: 14 months, Clarity: 13 months).
• Cookies: See our Cookie Policy for cookie-specific retention periods.

Your Rights Under PIPEDA

As a Canadian resident, you have the right to:

• Access — Request a copy of the personal information we hold about you.
• Correction — Request that we correct any inaccurate or incomplete personal information.
• Withdrawal of consent — Withdraw your consent for us to collect, use, or disclose your personal information at any time, subject to legal or contractual restrictions.
• Deletion — Request that we delete your personal information, unless we are required to retain it for legal purposes.
• Complaint — File a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated.

To exercise any of these rights, contact us at hello@witharchie.co. We will respond to your request within 30 days.

Data Security

We implement reasonable technical and organizational safeguards to protect your personal information, including:

• TLS/SSL encryption for all data transmitted to and from our website
• Secure, access-controlled hosting infrastructure
• Limited access to personal information on a need-to-know basis
• Regular review of our data handling practices

No method of transmission over the Internet is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, contact us at: