Ken runs a mobile registered massage therapy practice across Toronto. He needed an online presence that matched the quality of his hands-on work, and a way to keep showing up in local search without hiring a marketing team.
Recovery, where you are.
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HyperTherapy homepage · desktop + mobile mockup · replace with real hypertherapy.ca screenshots
Ken's practice ran on word of mouth. His skill kept clients coming back, but a mobile service has no storefront, so new clients could only find him through search, and there was almost nothing there to find.
As a Registered Massage Therapist regulated by the CMTO, the site also had to stay strictly within professional advertising rules: no patient testimonials, no reviews or ratings, and no outcome guarantees. Credibility had to come from clarity and craft, not borrowed proof.
The goal was simple to state and hard to do well: a presence that looks as considered as the work, makes booking effortless, and keeps earning local search visibility without an ongoing agency on retainer.
We scoped tightly, designed in the open, and built on a stack that would keep performing long after launch.
A wordmark, type system, and a calm palette built around recovery and trust. Distinctive enough to own, restrained enough to read as clinical-grade.
A fast, mobile-first Next.js site. Clear services, transparent context, and a booking path that takes a thumb two taps to reach.
A pipeline that researches, drafts, and publishes one SEO blog post a month, so the site keeps signalling activity to Google without manual work.
Indexable pages, clean metadata and structured data, and a service-area information architecture aimed at local intent across the GTA.
Everything below was delivered and is live. No projected figures, just what left the studio.
Wordmark, type system, colour tokens, and usage notes.
Mobile-first build with services, context, and booking path.
A short, low-friction path from landing to booked appointment.
Monthly SEO post researched, written, and published automatically.
Indexable pages, metadata, structured data, sitemap, robots.
Deployed on Vercel, monitored, and handed over clean.
Every decision served two readers: the prospective client deciding whether to book, and Google deciding whether to rank.
A serif display paired with a clean sans for body. Calm and confident, never clinical-cold, so the practice reads as personal and professional at once.
A restful, recovery-led palette. Enough contrast to pass WCAG AA, enough warmth that the site never feels like a hospital intake form.
Most local service searches happen on a phone. The layout, tap targets, and booking path were designed for the thumb first, then scaled up.
The shortest credible path from interest to booked. The primary action is always one decision away, never buried under a long form.
We report what shipped and what it was built to do. We do not publish traffic or revenue numbers we cannot independently stand behind.
An attributable quote from Ken can be added here once provided in writing with consent. Until then this space stays empty by design, no invented testimonial, and never marked up as a review.
Explore the website design and brand identity work, compare project pricing, or see our work for clinics.